Meta Ads · Facebook & Instagram · South Africa
Find your customers where they spend their time.
Google Ads captures intent - people searching for what they already know they want. Meta Ads creates it - reaching the right people before they've started searching. Facebook and Instagram, managed well, is one of the highest-ROAS channels available to South African businesses.
R10,500/mo. Full Meta Ads management.
Meta Ads vs Google Ads,
which does your business need?
Custom builds from your wireframes. WooCommerce migrations at any scale. Built to the same standard either way.
Google Ads
Captures existing demand. People search for your product or service - you appear at the top of those results.
Best for: high-intent, ready-to-buy traffic. Service businesses, ecommerce, local businesses.
Measurement: CPC, CPA, ROAS from search.
Meta Ads
Creates demand. You reach people based on who they are, what they're interested in, and how they behave - before they've searched.
Best for: brand awareness, impulse products, considered purchases with longer decision cycles, and retargeting website visitors.
Measurement: CPM, ROAS from social, attribution across the funnel.
Both Together
Google captures the demand Meta creates. The most effective paid media strategies use both - Meta introduces, Google converts.
What Meta Ads management
from Honey Whale covers.
Campaign strategy — objective setting, funnel structure, budget allocation across awareness, consideration, and conversion
Audience building — custom audiences, lookalikes, interest and behaviour targeting for the South African market
Creative briefing and guidance — we don't produce the creative, but we brief it precisely for what Meta needs to perform
Ad copy — we write the ad text, headlines, and CTAs
Pixel and Conversions API setup — accurate attribution from day one, including server-side tracking
A/B testing — creative, audience, and placement testing with systematic iteration
Monthly reporting — ROAS, CPM, frequency, reach, conversion attributio
Meta Ads
management pricing.
Full Meta Ads management
R10,500/mo
Ad spend is paid directly to Meta (Facebook/Instagram) by the client, separately from the management fee.No minimum term specified in service list - confirm with Alistair before publishing.
Questions about Meta Ads.
Honey Whale's Meta Ads management is R10,500 per month. Ad spend is paid directly to Meta (Facebook/Instagram) separately. We recommend a minimum ad spend of R5,000–R8,000/mo for campaigns to generate meaningful data and results. Total starting budget is typically R15,500–R18,500/mo including management.
Yes - ecommerce is one of our strongest Meta verticals. Product catalogue campaigns, dynamic retargeting, and top-of-funnel prospecting for Shopify stores. We handle the Meta Pixel, Conversions API setup, and catalogue feed for the South African market - and where we also manage the store's Google Ads, we can coordinate strategy across both channels.
Boosting a post is a simplified, limited version of advertising - you pay to show an existing post to more people, with minimal targeting control and no conversion optimisation. Proper Meta Ads campaigns are built in Meta Business Suite with full audience targeting, campaign objectives, creative testing, pixel-based conversion tracking, and systematic optimisation. The results are not comparable. Most businesses that 'tried Facebook ads and it didn't work' were boosting posts, not running campaigns.
