Service-Based SEO · South Africa
More qualified enquiries.
From the right searches.
What service-based SEO actually does for your business.
The goal of service-based SEO is to make your business the answer to these searches - in traditional Google results, in Google's local map pack, and increasingly in AI-generated answers that appear before any result is clicked.
We build content that matches what your ideal client is searching for, a technical foundation that Google can crawl and trust, and an authority profile that signals you're the right answer - not just an answer.
We work with professional service businesses across every sector.
Accounting & financial advisory firms
Legal practices - commercial, family, property, litigation
Medical, dental, and specialist health practices
Engineering and technical consultancies
Architecture and interior design
HR and executive recruitment
IT services and managed service providers
Insurance brokers and financial planners
Marketing and PR agencies (yes, really)
Any professional service where a qualified enquiry is the conversion
Ecommerce SEO Lite
R13,500/mo
3-month minimum
Core on-site optimisation
Service page keyword architecture
Monthly content development
Link acquisition
Local signal optimisation
Monthly reporting
Ecommerce SEO Full
R23,500/mo
6-month minimum
Everything in Lite
Extended content programme
Advanced link acquisition
AEO content structuring
Priority support
Quarterly strategy review
Questions about service-based SEO
Referrals are the best kind of lead, but they have a ceiling. SEO adds a channel that runs in parallel - people who don't know you yet but are searching for exactly what you do. Most professional service businesses that invest in SEO don't replace their referral network; they add an independent stream of qualified enquiries on top of it.
For established professional service businesses with an existing website and some domain authority, we typically see enquiry movement in 3–5 months. For newer websites or highly competitive sectors (commercial law, financial advisory in major metros), 6–9 months is more realistic. We're honest about this upfront - and we report clearly on what's building during that period so you can see the work compounding.
Often both. Service-based SEO focuses on ranking your service pages for professional intent queries nationally or regionally. Local SEO focuses on proximity-based searches - 'near me', city-specific queries, and Google's map pack. Many professional service businesses need both: service page rankings for category intent, local presence for proximity intent. We can advise on the right combination after reviewing your situation.
Yes. Content development is included in both tiers. We write content that is accurate to your specific service offering, correctly structured for the keywords your clients are searching, and formatted for AEO - so that AI tools can extract and cite it when answering queries in your category. We'll ask the right questions to make sure the content represents your expertise correctly.
