Google Ads Agency · South Africa

Google Ads that
pay for themselves.

We manage Google Ads for South African businesses that need qualified leads and sales from paid search, not just impressions. Transparent pricing, a Google Partner team, and campaigns built around return on ad spend rather than ad spend itself.
From R7,500/mo.

See Pricing
See Pricing
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Book a Free Audit
Book a Free Audit
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What You Get
What You Get

Eight disciplines inside one Google Ads retainer.

Search campaigns:
Keyword targeting, match types, negative keyword management.

Shopping campaigns:
Google Merchant Centre setup, feed optimisation, product listing ads.

Display and remarketing:
Audience building, banner creative guidance, retargeting sequences.

Performance Max:
Campaign architecture, asset group strategy, and audience signal management for AI-driven campaigns across Google's full inventory.

Landing page alignment:
Matching the page a user lands on to the promise of the ad they clicked.

Conversion tracking:
GA4, Google Tag Manager, server-side tracking via Stape.io.

Monthly reporting:
ROAS, CPA, impression share, Quality Score, budget pacing.

Strategic account management:
Weekly optimisations, quarterly strategy reviews, and competitor analysis to ensure your campaigns evolve with the market.

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Pricing and plans
Pricing and plans

Three tiers. Clear scope. No hidden fees.

Book a Call
Book a Call
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Starter

R7,500/mo

Up to R10,000/mo ad spend

Search campaigns

Keyword research & setup

Ad copy creation

Monthly optimisation

Conversion tracking

Monthly report

Growth

R10,500/mo

Up to R20,000/mo ad spend

Everything in Starter

Shopping campaigns

Remarketing audiences

A/B ad copy testing

Landing page recommendations

Priority support

Scale

R15,500/mo

Up to R30,000/mo + 10% over

Everything in Growth

Performance Max campaigns

Advanced audience segmentation

Server-side tracking (Stape.io)

Display & full funnel

Quarterly strategy review

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Already running Google Ads? Start with an audit
Already running Google Ads? Start with an audit
A Google Ads Account Audit reviews your existing campaigns: wasted spend, keyword gaps, Quality Score issues, conversion tracking failures. Most accounts we audit are losing 30-50% of their budget to fixable problems.

The audit pays for itself before the retainer even starts. Use the findings on your own, or move into a managed retainer with the foundation already mapped.
Get a Google Ads Audit
Get a Google Ads Audit
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FAQs
Faqs

Questions about Google Ads management.

How much does Google Ads management cost in South Africa?
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Honey Whale's Google Ads management fees start from R7,500 per month for the Starter tier (up to R10,000/mo ad spend), R10,500/mo for Growth (up to R20,000/mo ad spend), and R15,500/mo for Scale (up to R30,000/mo ad spend, plus 10% on spend above R30k). These are management fees - ad spend is paid separately and directly to Google. A once-off Google Ads Account Audit is available for R7,500.

What is the minimum budget I need for Google Ads in South Africa?
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We recommend a minimum ad spend of R5,000/mo to generate statistically meaningful data and results. Below this, campaigns struggle to accumulate enough impressions and clicks to optimise effectively. The Starter tier (R7,500/mo management) covers up to R10,000/mo in ad spend - so a realistic starting budget is R12,500–R17,500/mo total (management + ad spend).

Do you run Google Ads for ecommerce and service businesses?
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Yes. Search campaigns for service businesses targeting lead generation. Shopping campaigns and Performance Max for ecommerce stores - including Shopify stores where we also manage the Google Merchant Centre feed. The campaign strategy is different for each business type and we'll recommend the right setup after reviewing your goals.

How long before Google Ads generate results?
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Most campaigns show meaningful performance data within 4–6 weeks of launch as Google's algorithm learns the campaign. For well-structured campaigns in moderate-competition categories, positive ROAS is typically achievable within 6–10 weeks. Highly competitive categories (insurance, legal, financial) take longer. We give honest timeline expectations in every proposal.

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Get Started
Get Started

Let's make your ad spend work harder.

Ready to Build and

Rank?

Tell us what you're spending, what you're getting, and what a good result looks like. We'll tell you what's possible.

Book a Free Call
Book a Free Call
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Get an Ads Audit
Get an Ads Audit
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Specialist digital marketing for South African businesses. Shopify development, SEO, AEO, Google Ads, and Meta Ads, delivered by one team in Cape Town and Johannesburg since 2018.
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