Privacy Policy
Honey Whale (Pty) Ltd
Effective Date: 1 March 2026
Last Updated: 1 March 2026
1. Introduction
Honey Whale (Pty) Ltd ("we", "us", "our") is committed to protecting privacy and complying with POPIA and other applicable data protection laws.
This Privacy Policy explains how personal information is collected, used, disclosed, and protected when users:
- Visit honeywhale.com
- Request quotations or proposals
- Engage services
- Subscribe to communications
- Interact through any channel
Responsible Party:
Honey Whale (Pty) Ltd
Registration Number: 2018/514550/07
Email: info@honeywhale.co.za
2. Information We Collect
2.1 Information Provided Directly
- Full name, company name, job title
- Email address, phone number, physical address
- VAT number for invoicing
- Service credentials and project information where needed
- Communication records, feedback, and support requests
2.2 Information Collected Automatically
- IP address, browser/device data, pages viewed, referral source
- Cookie and tracking data
- Analytics and session data
- Campaign and performance metrics for client work
2.3 Information from Third Parties
- Google, Meta, Shopify, payment processors
- Public business directories and related sources
3. How We Use Information
Personal information may be used for service delivery, operations, communications, legal compliance, and service improvement.
- Deliver SEO/AEO, paid media, and development services
- Manage campaigns and technical support
- Process payments, contracts, and client records
- Send updates or marketing with consent
- Meet legal and security obligations
4. Legal Basis for Processing (POPIA)
- Contractual necessity for service delivery
- Consent for specific activities
- Legitimate interests where rights are not overridden
- Legal obligation where required by law
5. How We Share Information
Honey Whale does not sell, rent, or trade personal information.
Information may be shared with trusted providers (technology, communications, analytics), legal authorities when required, successor entities during transfers, or with explicit consent.
6. Case Studies and Portfolio Use
As set out in service agreements, Honey Whale may reference projects and results in portfolio materials, while protecting confidential information and sensitive business data.
7. Data Security
- Encryption in transit (SSL/TLS)
- Access controls and secure credential handling
- Security updates and audits
- Use of reputable cloud providers
No electronic system is absolutely secure, but reasonable safeguards are maintained and breach notification obligations are followed.
8. Cookies and Tracking Technologies
Cookies are used for core functionality, analytics, marketing attribution, and preferences. Users can manage cookie settings in their browser. Disabling cookies may affect site functionality.
9. Your Rights Under POPIA
- Right to access personal information
- Right to correction
- Right to deletion (subject to legal retention duties)
- Right to object to certain processing
- Right to restrict processing
- Right to portability
- Right to lodge complaints with the Information Regulator
To exercise rights, email info@honeywhale.co.za with identity verification and request details.
10. Data Retention
Retention periods vary by purpose and legal obligation, including client project files, accounting records, and contractual documents. After retention periods, data is deleted or anonymized according to policy.
11. Third-Party Websites
The website may link to third-party sites. Honey Whale is not responsible for external privacy practices.
12. Children's Privacy
Services are not directed at children under 18. If minor data is collected inadvertently, contact Honey Whale for removal.
13. International Data Transfers
Some providers may process data outside South Africa. Appropriate safeguards are used, including contractual and compliance controls.
14. AI and Automated Decision-Making
AI tools may assist with content and analysis, but outputs are reviewed by humans. No significant decisions affecting users are made solely by automated processing.
15. Changes to This Privacy Policy
This policy may be updated for legal, operational, or service changes. Material updates are communicated appropriately, and continued use may constitute acceptance.
16. Contact Us
If you have privacy questions or requests:
Email: info@honeywhale.co.za
Website: honeywhale.co.za
Information Officer (POPIA):
Email: info@honeywhale.co.za
17. Consent
By using the website or engaging services, users acknowledge and consent to personal information processing as described in this policy. Separate explicit consent is obtained where required.
Honey Whale (Pty) Ltd
Effective Date: 1 March 2026

