Privacy Policy

Honey Whale (Pty) Ltd

Effective Date: 1 March 2026
Last Updated: 1 March 2026

1. Introduction

Honey Whale (Pty) Ltd ("we", "us", "our") is committed to protecting privacy and complying with POPIA and other applicable data protection laws.

This Privacy Policy explains how personal information is collected, used, disclosed, and protected when users:

Visit honeywhale.com
Request quotations or proposals
Engage services
Subscribe to communications
Interact through any channel

Responsible Party:
Honey Whale (Pty) Ltd
Registration Number: 2018/514550/07
Email: info@honeywhale.co.za

2. Information We Collect

2.1 Information Provided Directly

Full name, company name, job title
Email address, phone number, physical address
VAT number for invoicing
Service credentials and project information where needed
Communication records, feedback, and support requests

2.2 Information Collected Automatically

IP address, browser/device data, pages viewed, referral source
Cookie and tracking data
Analytics and session data
Campaign and performance metrics for client work

2.3 Information from Third Parties

Google, Meta, Shopify, payment processors
Public business directories and related sources

3. How We Use Information

Personal information may be used for service delivery, operations, communications, legal compliance, and service improvement.

Deliver SEO/AEO, paid media, and development services
Manage campaigns and technical support
Process payments, contracts, and client records
Send updates or marketing with consent
Meet legal and security obligations

4. Legal Basis for Processing (POPIA)

Contractual necessity for service delivery
Consent for specific activities
Legitimate interests where rights are not overridden
Legal obligation where required by law

5. How We Share Information

Honey Whale does not sell, rent, or trade personal information.

Information may be shared with trusted providers (technology, communications, analytics), legal authorities when required, successor entities during transfers, or with explicit consent.

6. Case Studies and Portfolio Use

As set out in service agreements, Honey Whale may reference projects and results in portfolio materials, while protecting confidential information and sensitive business data.

7. Data Security

Encryption in transit (SSL/TLS)
Access controls and secure credential handling
Security updates and audits
Use of reputable cloud providers

No electronic system is absolutely secure, but reasonable safeguards are maintained and breach notification obligations are followed.

8. Cookies and Tracking Technologies

Cookies are used for core functionality, analytics, marketing attribution, and preferences. Users can manage cookie settings in their browser. Disabling cookies may affect site functionality.

9. Your Rights Under POPIA

Right to access personal information
Right to correction
Right to deletion (subject to legal retention duties)
Right to object to certain processing
Right to restrict processing
Right to portability
Right to lodge complaints with the Information Regulator

To exercise rights, email info@honeywhale.co.za with identity verification and request details.

10. Data Retention

Retention periods vary by purpose and legal obligation, including client project files, accounting records, and contractual documents. After retention periods, data is deleted or anonymized according to policy.

11. Third-Party Websites

The website may link to third-party sites. Honey Whale is not responsible for external privacy practices.

12. Children's Privacy

Services are not directed at children under 18. If minor data is collected inadvertently, contact Honey Whale for removal.

13. International Data Transfers

Some providers may process data outside South Africa. Appropriate safeguards are used, including contractual and compliance controls.

14. AI and Automated Decision-Making

AI tools may assist with content and analysis, but outputs are reviewed by humans. No significant decisions affecting users are made solely by automated processing.

15. Changes to This Privacy Policy

This policy may be updated for legal, operational, or service changes. Material updates are communicated appropriately, and continued use may constitute acceptance.

16. Contact Us

If you have privacy questions or requests:
Email: info@honeywhale.co.za
Website: honeywhale.co.za

Information Officer (POPIA):
Email: info@honeywhale.co.za

17. Consent

By using the website or engaging services, users acknowledge and consent to personal information processing as described in this policy. Separate explicit consent is obtained where required.

Honey Whale (Pty) Ltd
Effective Date: 1 March 2026