Google Ads Agency · Johannesburg
Johannesburg Google Ads management that drives real results.
Google Ads in Johannesburg - what makes it different.
Johannesburg accounts for the majority of South Africa's digital ad spend. The competition is real - financial services, insurance, legal, automotive, and professional services all bid aggressively on the same commercial intent queries. Average CPCs in competitive categories are 40–60% higher in Johannesburg than in other South African metros.
That means a poorly managed campaign bleeds budget faster here than anywhere else in the country. And a well-managed one has access to the highest-intent, highest-value search traffic in South Africa.
We've been managing Johannesburg Google Ads campaigns since 2016 across sectors including ecommerce, professional services, healthcare, retail, and B2B. We know which keywords are genuinely competitive in this market and which ones look attractive but don't convert.
We manage Google Ads for Johannesburg businesses across every sector.
Professional services - accounting, legal, financial advisory, HR, consulting
Healthcare and medical practices
Automotive - dealerships, parts, service centres
Retail and ecommerce
Property - residential and commercial
B2B services and SaaS
Construction and trade services
Education and training providers
Starter
R7,500/mo
Up to R10,000/mo ad spend
Search campaigns
Keyword research & setup
Ad copy creation
Monthly optimisation
Conversion tracking
Monthly report
Growth
R10,500/mo
Up to R20,000/mo ad spend
Everything in Starter
Shopping campaigns
Remarketing audiences
A/B ad copy testing
Landing page recommendations
Priority support
Scale
R15,500/mo
Up to R30,000/mo + 10% over
Everything in Growth
Performance Max campaigns
Advanced audience segmentation
Server-side tracking (Stape.io)
Display & full funnel
Quarterly strategy review
Johannesburg Google Ads - specific questions.
Management fees start from R7,500/mo. Ad spend is paid directly to Google and is separate. For most Johannesburg businesses in competitive categories, we recommend a minimum ad spend of R7,500–R10,000/mo given the higher CPCs in the Johannesburg market. Total starting budget is typically R15,000–R25,000/mo including both management and ad spend.
Yes. Shopping campaigns, Performance Max, and search campaigns for Johannesburg-based ecommerce stores. We handle Google Merchant Centre feed setup and optimisation, and where the store is on Shopify we can manage the full technical integration. Ecommerce is one of our strongest Google Ads verticals.
