Google Ads Agency · Cape Town
Cape Town Google Ads management built for your market.
Cape Town's ad landscape is different to Johannesburg. The sectors are different - hospitality, tourism, tech startups, property, and lifestyle brands dominate. The seasonality is different. And the right campaign structure for a Cape Town restaurant is not the same as for a Sandton law firm.
We've been running Cape Town Google Ads campaigns since 2016. We know this market. From R7,500/mo.
Google Ads in Cape Town - what we've learned running campaigns here.
Cape Town's Google Ads market has distinct characteristics. Hospitality and tourism campaigns require seasonal budget management - search volume for accommodation, restaurants, and experiences spikes dramatically during December–January and again in shoulder season. Campaigns that don't account for this waste spend in off-peak months and lose impression share when it matters most.
The tech and startup sector in the Cape Town CBD and surrounds runs heavily on branded search and competitor targeting. Property is highly competitive with high CPCs but high conversion values. Retail and lifestyle brands benefit from Cape Town's strong local identity - 'Cape Town' as a geo-modifier in ad copy and landing pages significantly improves Quality Score.
We manage all of it - and we bring the same level of technical rigour to a Cape Town guesthouse campaign as to a national ecommerce account.
Cape Town sectors we run Google Ads for.
Hospitality - hotels, guesthouses, boutique accommodation
Restaurants and food & beverage
Tourism and experiences
Tech startups and SaaS
Property - residential sales and rentals
Professional services - legal, accounting, medical
Retail and lifestyle brands
Education and skills development
Starter
R7,500/mo
Up to R10,000/mo ad spend
Search campaigns
Keyword research & setup
Ad copy creation
Monthly optimisation
Conversion tracking
Monthly report
Growth
R10,500/mo
Up to R20,000/mo ad spend
Everything in Starter
Shopping campaigns
Remarketing audiences
A/B ad copy testing
Landing page recommendations
Priority support
Scale
R15,500/mo
Up to R30,000/mo + 10% over
Everything in Growth
Performance Max campaigns
Advanced audience segmentation
Server-side tracking (Stape.io)
Display & full funnel
Quarterly strategy review
