Tuff Trek
Tuff Trek
R2.2M sales, 6.2 ROAS, Google + Meta
E-commerce / Outdoor & Adventure
About project
Client
Tuff Trek
Industry
E-commerce / Outdoor & Adventure
Service
Shopify Development, Google Ads, Meta Ads
Timeline
Multi-year partnership
01
The Challenge
Tuff Trek needed platform migration and aggressive paid strategies for global overlanding market:
- WooCommerce to Shopify migration
- High-performance platform for global sales
- Aggressive paid media for niche overlanding market
- Premium AOV maintenance (366 GBP)
02
Our Approach
Platform Migration
- Led WooCommerce to Shopify migration
- Built high-performance global e-commerce platform
- Handed over platform management to internal team
- Maintained ongoing paid media excellence
Paid Media Strategy
- Meta Ads targeting overlanding enthusiasts
- Google Ads capturing equipment searches
- Niche audience targeting strategies
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03
The Results
PLATFORM PERFORMANCE
- Total Sales: 61,403 GBP processed
- Average Order Value: 366 GBP (premium positioning)
- Total Sessions: 38,354 driven to store
META ADS EXCELLENCE
- ROAS: Exceptional 33.46
GOOGLE ADS PERFORMANCE
- ROAS: Significant 18.78
COMBINED IMPACT
- Primary driver of 38k+ sessions
04
Services Provided
- Shopify Development
- Google Ads
- Meta Ads
- E-commerce SEO
- Conversion Optimization
Our works across industries
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