National Stainless Steel Centre
National Stainless Steel Centre
800+ qualified B2B leads from Google Ads
B2B Industrial / Manufacturing
About project
Client
National Stainless Steel Centre
Industry
B2B Industrial / Manufacturing
Service
Google Ads Management
Timeline
Multi-year partnership
01
The Challenge
NSSC needed comprehensive digital transformation across multiple platforms:
- Build new Shopify store for quotation and shopping
- Resolve critical technical debt on WordPress site
- Establish B2B search authority
- Drive high-quality lead generation
02
Our Approach
Infrastructure Evolution
- Built and launched complete Shopify store
- Resolved extensive WordPress technical issues
- Improved site speeds and user experience
- Created dual-platform ecosystem
B2B SEO Strategy
- Aggressive keyword targeting for steel/manufacturing
- Technical optimization across both platforms
- Strategic content for industrial buyers
Paid Lead Generation
- Google Ads capturing B2B intent
- Campaign optimization for lead generation
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03
The Results
PLATFORM TRANSFORMATION
- Built complete Shopify quotation system
- Resolved critical WordPress technical debt
- Created high-performance dual-platform infrastructure
ORGANIC GROWTH
- 1,300% Traffic Growth: 142 to 1,981 monthly sessions
- Keyword Authority: 70 to 1,824 organic keywords
- Top Rankings: 182 keywords in positions 1-5
- B2B Authority: Primary search destination
GOOGLE ADS
- Reach: 531,963 users
- Clicks: 14,892 website visits
- Conversions: 146 direct conversions
04
Services Provided
- Google Ads Management
- B2B Lead Generation
- Industrial Campaign Strategy
- Conversion Tracking & Reporting
Our works across industries
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