EYA Home Living
EYA Home Living
R5.43M sales, WordPress→Shopify, 20.91 ROAS Meta, 9.68 ROAS Google
E-commerce / Home Decor & Furniture
About project
Client
EYA Home Living
Industry
E-commerce / Home Decor & Furniture
Service
Shopify Migration, Google Ads, Meta Ads
Timeline
Multi-year partnership
01
The Challenge
EYA Home Living was operating on a WordPress platform that couldn't support their growth ambitions in the competitive home decor market. They needed:
- Strategic migration to Shopify preserving all SEO equity and customer data
- High-performance e-commerce platform capable of handling premium home goods
- Aggressive paid media strategies across both Google and Meta
- Integrated digital ecosystem supporting R3,020 average order values
02
Our Approach
Platform Transformation
- Led strategic WordPress to Shopify migration
- Preserved all SEO rankings and customer relationships
- Built high-performance theme optimized for furniture/decor
- Handed over complete platform management to internal team
Paid Media Dominance
- Dual-channel strategy across Google Ads and Meta Ads
- Sophisticated audience targeting for home decor buyers
- Continuous optimization for premium product sales
- Advanced retargeting and lookalike audience modeling
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03
The Results
PLATFORM PERFORMANCE
- Total Sales: R5.43 Million processed
- Average Order Value: R3,020.54 (premium positioning)
- Total Sessions: 217,000+ driven to store
- Platform handed over for internal management while maintaining paid excellence
META ADS: EXCEPTIONAL PERFORMANCE
- Reach: 661,477 users
- Sales Generated: R676,396.74
- ROAS: Industry-leading 20.91
- Perfect execution for home decor vertical
GOOGLE ADS: SEARCH DOMINANCE
- Brand Visibility: 4.15 Million impressions
- Conversions: 639 high-value transactions
- ROAS: Powerful 9.68
- Sustained high-intent traffic capture
COMBINED IMPACT
- Total Paid Media Revenue: R2.36 Million in conversion value
- Primary driver of 217,000+ total platform sessions
04
Services Provided
- Shopify Migration & Platform Development
- WordPress to Shopify SEO Migration
- Google Ads (Growth)
- Meta Ads
- Platform Handover & Training
Our works across industries
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