CACO Trading Group

3.29M impressions, 3,193 leads (Elegen & View Lighting)

B2B Industrial / Power & Lighting

About project

Client

CACO Trading Group (Elegen & View Lighting)

Industry

B2B Industrial / Power Solutions & Lighting

Service

Google Ads Management, Shopify Development

Timeline

Multi-year partnership

01

The Challenge

The CACO Group operates two distinct divisions targeting different segments of the South African B2B industrial market:

• Elegen: Power solutions and generators requiring aggressive lead generation to feed a high-value sales pipeline

• View Lighting: Architectural and commercial lighting needing precision targeting of specifiers, architects, and facility managers

Both divisions required:

Dominant search visibility in highly competitive industrial categories
High-volume, high-quality lead generation to support substantial sales operations
Sophisticated campaign management across multiple product lines and buyer personas
Strategic digital infrastructure (View Lighting needed a complete Shopify build and handover)

The complexity: different products, different audiences, different sales cycles-but both requiring aggressive growth and market share capture.

02

Our Approach

Elegen: Industrial Search Dominance Strategy

Honey Whale deployed an aggressive Google Ads strategy designed to capture every high-intent search in the power solutions space:

Comprehensive keyword targeting across all power solution categories (generators, UPS systems, power infrastructure)
Omnichannel campaign architecture capturing both brand and competitor searches
Strategic bid management to dominate top-of-page positions for commercial keywords
Advanced conversion tracking to attribute leads and calls directly to campaigns
Continuous optimization to maximize lead volume while maintaining cost efficiency

View Lighting: Build, Launch, Scale

For View Lighting, Honey Whale provided end-to-end digital infrastructure:

Strategic Shopify build designed for B2B lighting specification and ordering
Complete platform handover with training for internal team management
Ongoing Google Ads management targeting architects, specifiers, and facility managers
High-precision lead generation campaigns focused on commercial and architectural projects
Conversion-optimized campaigns designed for longer B2B sales cycles

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03

The Results

Elegen: Massive Market Reach & Pipeline Generation

Massive Market Reach: 3.29 Million Google impressions, establishing Elegen as the dominant voice in power solutions
High-Volume Engagement: 98,720 website clicks delivering consistent qualified traffic
Aggressive Lead Generation: 2,209 high-intent lead form conversions providing robust sales pipeline
Omnichannel Impact: 5,615 total conversion actions including calls and directions, proving real-world business impact

View Lighting: High-Precision Lead Acquisition

Targeted Brand Visibility: 179,259 impressions positioning View Lighting in front of high-value specifiers
Efficient Traffic Capture: 11,462 targeted clicks through the Shopify infrastructure we built
High-Conversion Performance: 984 lead form conversions demonstrating efficient B2B targeting
Strategic Platform Success: Complete Shopify handover enabling internal team management
Combined Group Impact

Across both CACO divisions, Honey Whale has delivered:

3.47 Million total impressions across both brands
110,182 total website clicks driving sustained traffic
3,193 total lead conversions (2,209 Elegen + 984 View Lighting)
6,599 total conversion actions including calls, directions, and form submissions

This represents one of the most successful B2B digital campaigns in the South African industrial market, demonstrating Honey Whale's ability to execute complex multi-brand strategies at scale.

04

Services Provided