Shopify is one of the easiest e-commerce platforms to set up, even for the regular folk with little to zero experience, however, you may still want to work closely with a Shopify developer. In today's blog, we will be discussing the benefits of working with Shopify developers.

Theme

Does your company use one of Shopify's default Themes? This might be because you don't know how to design or customise your theme, to make it unique. Many stores use the default Shopify themes, however, this creates many websites that look like one another, thus the consumer is unable to distinguish the difference between the stores. They become a sort of faceless store. It will be much better for your store if you work closely with a Shopify developer because they will be able to create a unique theme for your store.

Why is having a unique theme so important? Take a look at big companies such as Takealot, When visiting the page you automatically know that it is a Takealot website, this is because of their unique theme. Every E-commerce business should strive to achieve this type of engagement with their consumers

Another benefit of working with a Shopify developer is that they are up to date with the latest trends. They know if flat designs or minimalist designs are popular right now. Or what are the latest trends in layout and navigation elements? They can use the trends to create more engaging and convenient designs to increase conversions on your Shopify store.  

More Time

We only have 24 hrs in a day, that is a given, so the way you maximise those hours is extremely important if you want to be successful. As an online merchant, you have a lot on your hands. You have to fulfil customer orders, set prices for products, allocate time and resources to get advertising done on multiple social media channels, monitor inventory, provide quality customer service and the list goes on. By working with a Shopify developer you will be relieving a huge technical burden off your shoulders. While you are busy, the Shopify developer will ensure your site looks unique, runs fast, has all the features and fix all the bugs and errors you weren't able to spot to ensure a smoother shopping experience for your consumers.

Optimise Your Website

A Shopify developer is an expert in the Shopify platform, they will know exactly what to do to take your business to new heights. They can extend your basic Shopify features by adding HTML, CSS or JS into liquid. For example. They can implement an advanced searching and filtering algorithm to facilitate finding items on product pages, this will lead to higher conversion rates.

Apart from their implementation skills they can also offer you advice as to what direction you should aim your e-commerce store in or what tools to use to optimise other areas such as SEO.

Now that you know why it is important to hire a professional Shopify developer, let's talk about your site and how Honey Whale can improve it to maximise conversions and engagements. Contact us today to get started.

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