TikTok is further investing in social commerce with today’s announcement of a new global partnership with e-commerce platform Shopify. The deal aims to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. The partnership will eventually expand to include other in-app shopping features. This agreement allows Shopify merchants to create, run and optimize their TikTok marketing campaigns directly from the Shopify dashboard by installing the new TikTok channel app from the Shopify App Store. Once installed, merchants will have access to the key functions from the TikTok For Business Ads Manager at their disposal. Click on this article to find out more.

Tuesday, September 14, 2021

Every single day, over 2.8 million blog posts are written and published. That’s a lot of content, and the numbers are steadily increasing. One could definitely say that we are in the middle of a 'content marketing era'. All businesses need to constantly and consistently find innovative ways to stay ahead of their competitors. They also need to focus on a strategy to drive traffic and sales. Blogging is a vital part of any ecommerce marketing strategy.

Thursday, September 9, 2021

A business plan is more than a document. It’s a guide that helps you outline and achieve your goals. It’s also a management tool that allows you to analyze results, make strategic decisions, and showcase how your business will operate, and grow. In short, if you’re thinking of starting a business or plan to pitch your business to investors, writing a business plan can improve your chances of success. Find out how you can create the perfect business plan for your Shopify Store by clicking and reading the article.

Monday, September 6, 2021

Cross-channel marketing is a strategic, customer-focused digital marketing technique used by marketers globally to provide their customers with a consistent experience when interacting with their brand across multiple digital channels. It is a powerful way of designing your marketing strategy to create customer journeys involving various channels. Implementing a cross-channel marketing strategy can be a little intimidating. You need to take care of multiple channels while designing your campaigns. Keeping track of every campaign and integrating their analytics is certainly not an easy task. Let's dive into how you can create a successful cross-channel marketing strategy by clicking the article and reading more.

Wednesday, September 1, 2021

Content marketing software offers tools to help marketers with content creation, curation, publishing, distribution, tracking, and sourcing. These platforms are designed to enable a content marketing strategy. The goal of content marketing is to attract and nurture a target audience by providing useful content, rather than directly pitching a product. Content marketing software generally supports a variety of media types including text, images, videos, infographics, and interactive content. Marketers use these tools to build a repository of marketing assets to be distributed or available for prospects to self-explore. Click on our article and read more on how content marketing platforms can improve the health of your business.

Wednesday, August 25, 2021

Are you looking for the best social media platforms for business so you can work on your social strategy and see a larger Return On Investment (ROI)? Social media can be one of your company’s most profitable marketing channels. It’s an excellent way to build brand awareness, connect with existing customers, and generate new leads to fill your sales/services funnel. But with over 65 social media platforms in existence, which one will give you the most bang for your buck? Click on our comprehensive article on the Top 6 Social Sites to use for your business to find out how you can finally start building a brand community for your business!

Wednesday, August 18, 2021

There are certain things a business can’t get enough of: loyal customers, recurring revenue, extensive funding, and glowing press reviews are just some examples. While often ignored, another element behind any successful business is leads. Before a company can grow, they need leads because leads are the foundation on which they build their revenue. Leads are essential, so a company needs to work hard to acquire them. As a digital marketing agency, we’ve found that content marketing is one of the most effective ways to attract leads. Click on this article to find out more.

Monday, August 16, 2021

Have you ever gotten a Google Ads disapproval for violating an ad policy? You’re not alone. We all get them, and most of the time we’ve done nothing wrong! Though designed to protect us, Google’s ad policy enforcement system can be rough, and it just recently announced that a new 3-strike system will be implemented in September 2021 for certain policies. So this week, we’re sharing with you everything you need to know about Google’s upcoming 3-strikes policy pilot. It’s important to understand how much this pilot will impact your account, as well as what you need to do to avoid strikes and suspensions—so be sure to give this a read!

Wednesday, August 11, 2021

Almost everyone has thousands of other marketers give advice on how to make a blog popular or increase your store's chances of ranking higher on Google Search Engine. But if you don’t set up your blog correctly, you won’t do well no matter what kind of marketing you do. We are not talking about the technical setup of your blog. we are talking about the foundation. From what you are blogging about, to how you structure your content… there are a lot of basics people get wrong. And if you get them wrong, it’s going to be that much harder to get more traffic (and, more importantly, monetize the traffic). Click below to read more on how to start blogging and the best tips in the industry to get results.

Wednesday, July 28, 2021

Are you dreaming of getting 1,000 organic clicks a day to your website? How about 10,000, or perhaps even more? These numbers are possible, and plenty of websites achieve it (I’ve grown my site to 36,000 visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results. Read more by clicking the article.

Monday, July 26, 2021

Both short-form and long-form content have their place in a successful content marketing strategy, and both can be very powerful tools in your marketing toolbox. You just need to choose the right form of content in the right context. Click On Our Article To Find Out How To Boost Your Marketing Strategies Based On High-Value Keywords.

Monday, July 19, 2021

With eCommerce, it’s one of those things where you have nowhere to hide. You spend money in getting people to your store or your landing page or your presale pages, and you get feedback from the market very quickly. Whether or not people are liking this offer in the form of them pulling out their credit card and buying, right? Read more on how to improve your eCommerce business.

Friday, July 16, 2021

If you are getting your customers from word-of-mouth, you are not fulfilling your true potential for your business. Find out how you can grow your business with this simple strategy, click to read more.

Friday, July 16, 2021

In today’s blog I want to talk to you about the art and science of customer acquisition. Now if you think about the business landscape, advertising and marketing your business online, there are two fundamental factors that are really going to be impacting your success and your ability to bring on new customers. Read more to find out how you can improve growth in your business.

Friday, July 16, 2021

Find Out If You're Making Any Of These Mistakes That Failed Businesses Follow. Make Sure You Learn From The Failures Of Other Businesses With Our In-Depth Article. Come Read Now.

Wednesday, July 7, 2021

Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Come find out how you can create your own content marketing strategy with the correct processes in place as well as the right approach from SEMrush's very own Margarita Loktionova, Content Marketing Lead.

Monday, June 21, 2021

This month is dedicated to uplifting LGBTIQ+ voices, celebrating LGBTIQ+ culture and showing support for LGBTIQ rights. Here are 6 ways that you can positively contribute to the LGBTIQ+ community and help to celebrate Pride month. Read more by clicking the article.

Wednesday, June 9, 2021

Can you earn a good income from your new website? The answer is a definite “yes.” But it takes a lot of hard work. At Honey Whale, we like to be radically candid about everything we do. And website monetization is the type of topic that requires maximum transparency. As blogging and influencer marketing become professions instead of hobbies, it’s easy to assume that making money on the internet is simple. You can just create a blog, choose one of the frequently recommended monetization strategies, and watch your bank balance go up. Technically, that’s true. Around 68% of bloggers make less than $5,000 per year, but most new bloggers will quit before they see those first dollars roll in. That’s because creating a website is easy. But maintaining it means a lot of unpaid hours before monetization starts to work. However, if you power through that initial stage, build up your audience, publish new content regularly, find your target audience on social media and bring them onto your email list — and do all of the above month over month — you have a good chance of success.

Monday, May 31, 2021

On the 11th of May 2021, Insaka eCommerce Academy and PayFast held their annual Virtual eCommerce Summit with the nation's greatest eCommerce Experts! Honey Whale was invited to give a talk to the public on 'What SEO is' and 'How SEO can help your Store gain organic traffic'. We are glad to say that the Meetup went without issues and was a major success!

Friday, May 21, 2021

E-commerce has helped businesses establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services. For example, the mass retailer Target has supplemented its brick-and-mortar presence with an online store that lets customers purchase everything from clothes to coffeemakers to toothpaste to action figures. Find out more about what eCommerce is.

Wednesday, May 12, 2021

Give your customers the gift of modern, frictionless, painless payments. Integrate Paystack once and let your customers pay you however they want. They automatically route payments through the most optimal channels, ensuring the highest transaction success rates in the market.

Thursday, May 6, 2021

Today, measuring the success of those campaigns just got easier, as Shopify is launching their improved reporting that allows for customer and revenue data to be attributed to your ads, available in your Partner Dashboard. Click here to read more about Shopify Updates and News.

Thursday, May 6, 2021

What determines SEO search factors? The elements that contribute to how and where your site is displayed on the Google results page; impact how your content makes its way to your audience. Understanding SEO is crucial to significantly increase your traffic and brand awareness. Come learn more about Advanced SEO Techniques for 2021!

Thursday, March 11, 2021

Google announced today what is potentially a large change for certain paid search managers: the broad-match modified version of keywords will be going away. Modified broad match will be sunset, with phrase match taking over. Here's what this means for advertisers and how queries match to keywords.

Wednesday, February 24, 2021

Blogging is most definitely still alive and kicking – and will be throughout 2021 and beyond! Blogging is fast becoming the quickest way to express yourself online. With it being both free and potentially valuable to start a blog, more people are joining the blogging community than ever; so why should you join too? What is so good about blogging that means everyone should have a go?

Thursday, February 11, 2021