The 5 Golden Keys to Shopify & Optimizing for SEO
June 20, 2020
June 20, 2020
Every single day, over 2.8 million blog posts are written and published. That’s a lot of content, and the numbers are steadily increasing. One could definitely say that we are in the middle of a 'content marketing era'. All businesses need to constantly and consistently find innovative ways to stay ahead of their competitors. They also need to focus on a strategy to drive traffic and sales. Blogging is a vital part of any ecommerce marketing strategy.
Thursday, September 9, 2021
Content marketing software offers tools to help marketers with content creation, curation, publishing, distribution, tracking, and sourcing. These platforms are designed to enable a content marketing strategy. The goal of content marketing is to attract and nurture a target audience by providing useful content, rather than directly pitching a product. Content marketing software generally supports a variety of media types including text, images, videos, infographics, and interactive content. Marketers use these tools to build a repository of marketing assets to be distributed or available for prospects to self-explore. Click on our article and read more on how content marketing platforms can improve the health of your business.
Wednesday, August 25, 2021
Are you looking for the best social media platforms for business so you can work on your social strategy and see a larger Return On Investment (ROI)? Social media can be one of your company’s most profitable marketing channels. It’s an excellent way to build brand awareness, connect with existing customers, and generate new leads to fill your sales/services funnel. But with over 65 social media platforms in existence, which one will give you the most bang for your buck? Click on our comprehensive article on the Top 6 Social Sites to use for your business to find out how you can finally start building a brand community for your business!
Wednesday, August 18, 2021
There are certain things a business can’t get enough of: loyal customers, recurring revenue, extensive funding, and glowing press reviews are just some examples. While often ignored, another element behind any successful business is leads. Before a company can grow, they need leads because leads are the foundation on which they build their revenue. Leads are essential, so a company needs to work hard to acquire them. As a digital marketing agency, we’ve found that content marketing is one of the most effective ways to attract leads. Click on this article to find out more.
Monday, August 16, 2021
Have you ever gotten a Google Ads disapproval for violating an ad policy? You’re not alone. We all get them, and most of the time we’ve done nothing wrong! Though designed to protect us, Google’s ad policy enforcement system can be rough, and it just recently announced that a new 3-strike system will be implemented in September 2021 for certain policies. So this week, we’re sharing with you everything you need to know about Google’s upcoming 3-strikes policy pilot. It’s important to understand how much this pilot will impact your account, as well as what you need to do to avoid strikes and suspensions—so be sure to give this a read!
Wednesday, August 11, 2021
Search engine optimization can seem like a daunting and confusing task.
You shouldn’t be looking to pay for any digital advertising (Google Ads, Facebook Shop) before you’ve raised a solid SEO foundation that can bring in organic traffic that is more likely to convert and you don’t need to spend a single cent.
And it doesn’t make it easier for anyone when there’s a new youtube video/Facebook ad/Instagram ad every day selling a service about the “latest growth hacking tactic to instantly boost sales by 500%” or something along those lines. All this ever does is make you spend more money on another app that will supposedly solve all your problems.
You only need to know 5 simple steps that will guide you and help you get to a competent point in your SEO which will allow you to begin focusing your efforts on other aspects of your online store such as content for your products, building your newsletter list, or increasing your conversion rate.
Use these 5 steps when you approach writing content and thinking about SEO in the future. Successful implementation will lead to recurring organic traffic that can help further your business.
There seems to be that a lot of beginner store owners and digital marketers that struggle with this step. There are two options for you here.
The first option would be spending some money and paying for a tool or agency that can show you the volume of traffic for a set of keywords that you research or that is prevalent across your brand and store.
The second option would be starting off with some generic keywords about your brand and products. All you need to do is think about some keywords and phrases that embody your brand and start expanding on them.
Example: You sell cowboy hats.
Some keywords that might represent your brand or product: cowboys, cowboy hats, cowboy lifestyle, wild west.
Expanding on those keywords: “Shop cowboy hats online in South Africa”, “Cowboy hats available for sale in South Africa”, “Experience the wild west lifestyle with cowboy hats online”.
You would be elaborating on your keywords to create copy content that can be used in your digital advertising as well.
Both options will work. The first will cost you a fee, but you get valuable data that you can start (and trust) with. The second costs nothing, but you won’t be able to specifically target (and uncover) high-volume keywords at first.
Your search engine listing preview is a great way for your products and pages to get found by people searching for your store —and click directly into it.
This is where you’d like to initially establish the keywords that you’ve researched. You want to create some keyword-driven consumer-enticing content in this section as this is what your visitors will see on search engines before accessing your online store. Think about having your brand keywords placed in the title, you want to be recognizable everywhere by your ideal customer.
You can find this section in your Shopify admin dashboard at the bottom of every product page, collection page, and the general page (About us, Contact us, etc.)
Tips for Search Engine Listing Previews:
ALT tags can help you rank higher in Search Engine Ranking Pages (SERPs) by allowing site crawls to be more efficient and helping Google better understand the type of imagery on your store also allowing you to serve your images on Google Images.
You can automate the implementation of ALT tags on your product images by installing a completely FREE Shopify app called “SEO Image Optimiser PRO”.
Start a blog. This isn’t only for your visitors to read but can also be used as a keyword bank that stores useful keywords for your brand within valuable content for your consumer.
Not only will this boost your SERP rankings, but will also help establish you as a thought-leader in your industry and on Google.
TIP: We double up on using blogs for landing pages or informational pages. Eg. The 5 Best Leather Wallets can be a blog and a landing page.
Don’t be afraid to connect with other like-minded businesses/individuals who can help open the doors to their traffic. Ask for backlinks, create blog posts about other brands, and feature in online press or magazines. Get your brand out into the online world!
South Africa has only just started hitting its peak in eCommerce growth especially with the COVID-19 lockdown in effect. More and more people are willing to shop online and that should only motivate you to begin your eCommerce journey today.
You can start earning revenue without spending on digital advertising.
It will require some time and effort, but it will be well worth it.
To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify.
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