After you've created your short list of candidates you are ready to move forward and whittle down the list with this simple step by step guide on how to hire a Digital marketer in South Africa.

1. Skill test

There is no better way to narrow down a short list than to put their skills to the test. This way you are also able to see their individual styles and decide who will be the best fit for your business. Examples of tests are:

• Writing a caption for an image
• Answering questions about SEO
• Find high quality keywords for Google ads
• Optimising website copy

2. Deeper research

A good digital marketer will most often have an online track record of their past works. Dive deeper into your short list of potential of hires by googling them and see what comes up. This will also allow you to see if their personal writing style would fit your brands identity.

3. Testimonials

Testimonials, referrals and customer reviews are extremely powerful validators when trying to hire. You can check out what people have to say about their services on sites like Linkedin or you can ask the candidates to send in some referrals and testimonials. The more detailed the review the better for your business

4. Interviews

Once the candidates have done the test and you have done your research youll have all the information needed to schedule a meeting. In the meeting you can discuss the test results as well as get to know them personally. Ask about their past work experience and what they learnt from all their other experiences, this will allow you to grasp the value they will be able to bring into your business.

Remember when hiring anyone you should look for the person that is able to add the most value to your business. Never rush the process and only hire when you are completely sure. Receive your quote today and see what Honeywhale can do for you

‍