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Backlink Management: How to Improve Your SEO


Backlink Management: How to Improve Your SEO

November 9, 2023

Backlink management is one of the most important factors for search engine optimisation (SEO). As you may already know, search engine optimisation is a marketing tool that can greatly increase organic traffic to your website by helping you rank higher in search engine results pages (SERPS).

“Backlink” is an SEO term for a hyperlink that takes users to a web page on your website. Google’s algorithm considers backlinks to be a major factor in how visible your website is. Effective backlink management demonstrates to Google that your website has authority, especially when your website links to other high-authority websites. And the more authority your domain has, the better you will rank.

That’s why in this article, we’re going to help you improve your SEO with effective backlink management. Keep reading to learn what backlink management is, why it’s important for SEO, and how to manage your backlinks using backlink management software.

What Is Backlink Management?

If you already know all about SEO, you may wonder what backlinks management is and how to manage your backlinks. Backlink management is the process of monitoring and improving the number and quality of backlinks your website has. A backlink is simply a hyperlink that directs back to your website.

Backlink management involves tracking these backlinks to determine if they are helping or hurting your SEO. It also involves analysing the anchor texts of the backlinks, identifying which backlinks are valuable and which ones should be removed, and creating new backlinks to improve your ranking.

There are three types of backlinks that you should keep in mind:

Image Links

Image links are a powerful tool when it comes to backlink management. They are an engaging way to drive organic traffic to your website, and therefore, generate more leads. Image links are created by linking an image to a specific web page or website. When a user clicks on the image, they are taken to the page or website associated with the image link.

Image links are an effective way to drive traffic to your website and increase visibility of your company’s products and services. Image links are also an effective way to build backlinks, as search engines like Google will recognise the link and use it to establish authority for your website.

JavaScript Links

As you may know, JavaScript is a web programming language that creates the moving elements on any given web page. For example, you can use JavaScript to create an ecommerce search engine on your website. An in-depth study shows that, as of 2017, Google has started to crawl JavaScript code for backlinks. Any backlinks that are found in JavaScript code are considered to be JavaScript backlinks, also known as “JS links”.

Backlinks can end up in JavaScript code through drop-down menus that link to other web pages, redirects to other web pages, and dynamic inserted content like buttons.

That’s why backlink management of JS links is important to have a high-functioning website.

NoFollow Links

NoFollow links are an important part of backlink management. They are used to prevent search engines from following a link, meaning it will not contribute to your website’s ranking. NoFollow links are indicated by an HTML attribute that tells search engine crawlers not to follow the link. These links are often used when linking out to other websites or when linking to pages you don’t want to endorse.

NoFollow links are also used when linking to pages with paid or sponsored content. It is important to remember that NoFollow links don’t impact your SEO. However, these links can still bring traffic to your website and are often used for brand building and generating awareness.

Why Is Backlink Management Important?

The Importance Of Backlink Management

Now that you know what backlink management is, you may be wondering why it’s important. Managing backlink benefits you in more ways than one. Here’s how:

Avoid Google Penalties

Backlinks management can help you identify and remove low-quality backlinks that could be damaging your website’s ranking. Because Google is all about organic results, anything they consider to be artificial in your link profile can cost you. Google puts penalties on websites that have untrustworthy, spammy, or irrelevant backlinks. Google considers low-quality backlinks to be an artificial attempt at boosting your ranking.

Worst case scenario, bad links can result in your website being removed from the Google index entirely, meaning you won’t be found anywhere on Google. That’s why regular management of your backlinks is crucial to your website’s performance. It can also help you identify and remove any backlinks that could be considered manipulative or harmful to your website’s reputation.

Boost Your Domain Authority

When done properly, backlink management can help improve your website’s ranking in search engine results pages (SERPs). Each backlink acts as a vote of confidence that can help build trust and credibility in the eyes of search engines like Google. This is known as domain authority which helps boost your website’s rankings over time. And the higher-quality domains you link to, the better yours will rank.

Improve Your Ranking

Backlink management is important for SEO because it helps you get the most out of your website’s backlinks. If you don’t properly manage your backlinks, you could be missing out on valuable opportunities to boost your website’s ranking.

Get More Traffic

When done well, backlink management can help you get more targeted, high-quality backlinks using backlink keywords. This can help you rank higher in search engine results pages, increase your website’s visibility, and boost your website’s traffic.

Help Google Find New Pages

When you begin building your backlink profile, search engines will have an easier time finding your new content by viewing pages they’ve previously crawled. So the more backlinks you have, the better.

Backlink Management Metrics You Should Track

If you want to know how to manage your backlinks, you need to know what to pay attention to. When managing your backlinks, there are several metrics that you should track:

Number of Backlinks

The number of backlinks you have is important because it can give you an indication of how popular your website is. The more backlinks your website has, the more likely it is to rank higher in search engine results.

Quality of Backlinks

The quality of the backlinks is also important. High-quality backlinks from respected websites can help boost your website’s ranking, while low-quality backlinks from spammy websites can hurt your website’s ranking.

Backlink Type

We previously talked about three backlink types: image links, JavaScript links, and NoFollow links. Tracking these backlink types can already improve your backlink profile. However, there are three other important types you should consider:

  • DoFollow Backlinks: the most effective type of backlink, considered to be a “vote” for your website. A website with plenty of DoFollow backlinks will be favoured by Google’s algorithm, PageRank, and thus be ranked higher in SERPs. NoFollow backlinks, on the other hand, don’t pass through PageRank but are still important for SEO as they can help increase your website’s visibility.
  • Internal Backlinks: links that are directed from one page of a website to another page of the same website. They are important for SEO as they help search engine crawlers to better understand your website’s structure and content.
  • External Backlinks: links that are directed to your website from another website. Direct backlinks are external backlinks that link to your website’s homepage, while indirect backlinks are those that link to a page other than the homepage.

Referring Domain Authority

The referring domain authority of the websites linking to you is important. As we previously mentioned, domain authority is a measure of the authority and trustworthiness of a website. The higher the domain authority of the website linking to yours, the more likely it is to help your website’s ranking.

Anchor Text

The anchor text used in the backlinks is also important. The anchor text is the text that’s used as a link to your website. Using relevant anchor text can help boost your website’s ranking for certain keywords.

Backlink Management Software

Now that you know which metrics to track, you may be wondering how to manage your backlinks in the most effective way possible. Here are five backlink management software tools that can help you effortlessly improve your SEO:

SE Ranking

SEranking Software

SE Ranking backlink management software allows users to analyse their website’s backlink profile and track the quality and quantity of their backlinks. It provides insights into the sources of backlinks, the anchor text used in the links, and the quality of referring websites.

With SE Ranking, you can identify low-quality or spammy backlinks in your profile and disavow them to prevent any negative impact on your website’s search engine rankings. The software also provides suggestions for building high-quality backlinks to improve your domain authority and search engine rankings.


Ahrefs Software

Ahrefs is one of the most popular backlink management software out there. It offers a wide range of features such as link tracking, competitor analysis, and link building. With Ahrefs, you can track and analyze the performance of both external and internal backlinks. It also provides detailed insights into the quality of the links and how they are affecting the ranking of your website.

Ahrefs provides a comprehensive dashboard that makes it easy to view and analyze your data. It’s able to identify new link building opportunities that you may have missed, while also monitoring your competitors’.

Ahref offers an advanced keyword research tool to find the best keywords to target. You’ll receive reports on the search volume and competition of each backlink keyword.

Another great feature is automated backlink tracking. This feature allows you to monitor the performance of your backlinks to identify any potential problems. You can also use it to track the progress of your link building campaigns.

Google Search Console

Google Search Console Software

Google Search Console is another popular backlink management software. It’s a free tool provided by Google. Google Search Console provides detailed reports on the performance of your website. It can analyse the quality of your backlinks and find potential problems in your backlink profile.

Google Search Console offers an automated feature that can track the performance of your existing backlinks. You can also use this tool to identify new ways to build links and to monitor your campaign’s current progress.


Semrush Software

Semrush is a backlink management software that offers a wide range of features such as link tracking, keyword research, and link building. With Semrush, you can track and analyse the performance of both internal and external backlinks. It provides detailed reports on the quality of the links and how they are affecting the ranking of your website.

Semrush offers an advanced keyword research tool that easily lets you find new keywords to target. It provides keyword data like search volume and keyword difficulty. Semrush also features automated backlink tracking. This feature allows you to monitor the performance of your backlinks, identify any problems, and track the progress of your link building campaigns.


Sitechecker Software

Sitechecker backlink management software provides insights into the sources, anchor text, and quality of backlinks, plus the quality of referring websites. With Sitechecker, you can easily find low-quality or spammy backlinks and remove them to prevent any penalties on your website’s search engine rankings.

Sitechecker provides suggestions for building high-quality backlinks to improve the website’s authority and search engine rankings. It can help you find the best keywords to target, plus detailed reports on the search volume and competition of each keyword.

Moreover, Sitechecker’s backlink management tool provides a competitor analysis feature, which allows you to compare their backlink profiles with your competitors. This feature provides insights into the strategies that competitors are using to build their backlinks and identifies opportunities to build more authoritative and high-quality backlinks.

Backlink Management 101: How to Manage Your Backlinks

How To Manage Your Backlinks

No matter which backlink management software you choose, you still need to know how to manage your backlinks effectively. Here are four essential steps in backlink management that can easily improve your website’s ranking:

Protect Existing Links

Backlinks are a valuable asset to have in your SEO strategy. That’s why you need to protect the existing links that you have. It’s possible to lose high-quality links if you’re not actively managing them. Fortunately, backlink management software like the ones above can alert you when you lose a link.

However, there are times when losing a backlink is inevitable. That’s because Google regularly removes outdated pages or references other domains instead. Additionally, websites may close down, removing your link in the process. That’s why we recommend using a backlink management tool that will alert you when this occurs.

Review Incoming Links

The more backlinks to your site, the more search engines will consider you to have high authority, valuable information, and engaging or relevant content. Therefore, reviewing new links is a crucial part of your backlink management strategy.

New links change the way search engines like Google view your content. You want to have more backlinks to web pages that perform best. That’s why using backlink management software pays off; it allows you to combine insights from multiple sources of data so you can determine which existing pages to promote and which pages search engines consider authoritative.

Build More Links

A huge part of backlink management is expanding your backlink profile. There are several strategies you can use to build more backlinks that will boost your website’s ranking:

  • Find websites that already mention you but don’t provide a link
  • Guest blog on the best-performing websites in your industry
  • Create a listing of your site in business directories
  • Offer products to review in return for a link to your website
  • Participate in online forums like Quora
  • Create valuable assets that other websites will want to link to
  • Do a guest appearance on industry-related podcasts
  • Give an interview in your industry

Analyze Your Competitors

An underrated part of backlink management is analysing your competitors. Doing so can help you to identify new opportunities for backlinks. You can perform an SEO audit on your competitors in the same way that you do for your own website.

By auditing their link profiles, you can find new strategies that are giving them great results. When using backlink management software, you can easily identify what is their most successful strategy. Depending on your industry, this could be anything from infographics to high-performing long content.

The goal is to look for long-term strategies that you can implement in your own backlink management model. When analysing your competitors, there are a few key questions to ask yourself:

  • What types of links do they have?
  • What is their link profile growth rate?
  • What anchor text are they using to rank for keywords?

Final Words: Backlink Management

Backlink management is an essential part of SEO. With the right backlink management software, you can improve the performance of your website and increase your search engine rankings. The five backlink management software discussed in this blog article are all excellent options for improving your SEO, but you can also try consulting with a backlink specialist to improve your backlink profile.

If you are looking to improve your website’s overall ranking, you’re in the right place. At Honey Whale, we offer a wide range of digital marketing services to boost your online presence and SEO. Contact us today!

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