How we helped Sofa Company increase their revenue by 149%

Sofa Company is a renown brand originating from Denmark specializing in aesthetically beautiful sofas & homeware. Honey Whale decided to approach Sofa Company South Africa with a pitch to rebuild their online store & take them into the stars.

Services

PPC Advertising, Shopify Store Management & Optimization, Brand Direction, Consultation

Platforms

Google, Facebook & Instagram, Shopify

Result 1

1147%

PPC (ROI)

Result 2

149%

Revenue Increase

Project Overview

Sofa Company is a renown brand originating from Denmark specializing in aesthetically beautiful sofas & homeware. Honey Whale decided to approach Sofa Company South Africa with a pitch to rebuild their online store & take them into the stars.

The beginning of the project required us to work closely with their internal team to redesign their Brand DNA as well as conducting a full site audit that would outline the gaps in their current site at the time. This was a huge step in the success of our project.

Sofa Company & Honey Whale had one goal - to increase sales by 100% in 6 months. We were able to go above & beyond that goal in less time and the single reason is because the Sofa Company team trusted Honey Whale to build the new Shopify store & correctly market their brand on paid advertising platforms successfully. As with all relationships, trust is key.

Execution

In PPC Advertising, there are multiple factors (aside from budget) that determine the success of a campaign:

Ad quality
Keyword volume research
Keyword difficulties or competitiveness
Keyword Cost-per-click
Device priorities
Negative terms
Search terms
Google Analytics Audience Analysis

From the above, we could create an action plan as to what we needed to do to ensure this project was/still is a success.

Results

When the above was optimised & segments were automated, we started seeing huge increases in sales & ROI.

Sales revenue increases up to 149% within the first 5 months of launch.

Return on Investment up to & above 1147%.

Honey Whale is still a big part of the Sofa Company family and we are always working together to take the brand to new heights whilst navigating through the digital oceans.

sofacompany.com

Testimonials

Don't take our word for it, take theirs!

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John Carter

VP of Marketing at Webflow

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Jason Larson

Marketing Lead at Google

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