Facebook Campaigns & Children's Toys - A match made in heaven

Imagimags was launched in October 2020. They incorporate open-ended play through magnetic tile building. Imagimags contacted us in early October 2021 with a goal to ensure their ad spend was used to its full potential.

Services

PPC Advertising, Shopify Consultation

Platforms

Facebook, Shopify

Result 1

1100%

Return on Investment (ROI) in PPC

Result 2

224%

Increased revenue

Project Overview

Imagimags was launched in October 2020. They incorporate open-ended play through magnetic tile building. Imagimags contacted us in early October 2021 with a goal to ensure their ad spend was used to its full potential.

We started by researching which online platforms Imagimags would get the most traction for their ads. We ended up agreeing that Facebook would be the platform to go with. We created a series of Facebook ad campaigns in order to test the waters.

After the first week, we made a few tweaks and the ads were off to the races.

The team delivered 8 outstanding campaigns over a three month period.

Imagimags are set to become a long-standing client here at Honey Whale thanks to the success of our ad campaigns.

Execution

From the beginning, our goal was to optimize the ad campaigns so that budget is the only factor that affects performance.

In PPC Advertising, there are multiple factors (aside from budget) that determine the success of a campaign:

Ad quality
Keyword Cost-per-click
Keyword volumes
Keyword difficulties or competitiveness
Search terms
Negative terms
Device priorities
Google Analytics Audience Analysis

With the above in mind, we created an action plan. And by following the plan, with a few amendments, we ensured that this project was a success.

Results

After the first campaign had run its course, we analysed the data, made the necessary tweaks and started seeing huge increases in sales & ROI.

Imagimags sales revenue increased up to 224% within the first 3 months of management.

With their Return on Investment (ROI) up to & above 1100% over the same period.

Imagimags are continuing to grow even more each month. We are actively involved in the Imagimags ad campaigns and monthly management of the store. As a team we continue to grow the Imagimags brand and generate new and fresh ideas to further improve & increase sales as well as brand presence.

imagimags.com

Testimonials

Don't take our word for it, take theirs!

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John Carter

VP of Marketing at Webflow

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Jason Larson

Marketing Lead at Google

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