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Why Honey Whale
Why Honey Whale

The Only Agency That Does Both Shopify and SEO at Expert Level.

Most agencies choose: either they build stores, or they rank them. You end up managing two teams, two briefs, two invoices — and neither team fully understands what the other is doing.

That's friction. That's slow. That's expensive.

We do both — from the initial Shopify store build to long-term search visibility. Your store is built for conversion. Your SEO strategy is built to drive the right traffic to it. Your AI visibility is structured in from day one, not bolted on later.

We were one of South Africa's first Shopify Expert agencies. We've been ranking businesses on Google since 2018 — across every industry from ecommerce and retail to professional services and healthcare. And we built GoSimple, the only established Shopify subscription app on the African continent.

This is not generalist agency work. This is two deep expertise areas, one team, zero gaps.

250+

Shopify stores built

380+

Clients served since 2018
Success Brand NameSuccess Brand Name

Real Growth From Real Clients

Numbers anybody can put on a website.
These ones have case studies behind them.

View All Results
View All Results
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+660%

Sales revenue. Shopify optimisation + paid search + organic visibility.

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+415%

Online revenue in 3 months.Shopify build + Google Ads + SEO.

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TBC

Online sales. Custom Shopifystore + SEO strategy.

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3,000%

Return on ad spend. Google Ads+ conversion optimisation.

About us

Built by two people who
refused to be generalists.

Honey Whale is a boutique Shopify and search agency based in South Africa. We started in 2018 with one client and one conviction: deep expertise beats broad mediocrity. That hasn't changed.

SEO
AEO — Answer Engine Optimisation
Google Ads
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Meta Ads
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Shopify
Development
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Landing
Pages
Search
Dominance Bundle
SEO
AEO — Answer Engine Optimisation
Google Ads
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Meta Ads
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Shopify
Development
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Landing
Pages
Search
Dominance Bundle
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We work with Shopify Plus
Why Honey Whale

From lean startups launching their first store to established brands on Shopify Plus — we've built across every tier. If your business has outgrown standard Shopify, we know the Plus ecosystem well.

Shopify Experts & Partners · South Africa

We build Shopify stores South African businesses grow with.

250+ stores built since 2016. Theme builds, custom development, WooCommerce migrations, and ongoing support — all from a team that has been Shopify-first since before most South African agencies knew what it was.

250+

Shopify Stores Built

Since 2016

Shopify Expert & Partner status

All sizes

Shopify Starter to Shopify Plus

Trusted by South African brands across every industry
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Questions about custom builds and migrations

What does Honey Whale do?
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Honey Whale is a South African digital agency specialising in Shopify store development and SEO. We also manage Google Ads, Meta Ads, and offer AEO - optimising for AI-generated search results across ChatGPT, Perplexity, and Google's AI Overviews. We've been operating since 2018 and have served over 380 South African businesses.

Do you do both Shopify builds and SEO, or should I hire two agencies?
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We do both. And that's the point - one team, one strategy, no gaps between your store build and your search visibility. Most businesses need both. It's faster and more effective when the team building your store is the same team ranking it.

Are you South Africa's best Shopify agency?
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We don't make that claim ourselves - but we were one of the first Shopify Expert agencies in South Africa, we've built over 250 stores, and we built GoSimple, the only established Shopify subscription app on the African continent. We'll let the track record speak.

How long does it take to see SEO results?
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Meaningful rankings typically appear within 3–6 months, depending on your industry and the current state of your site. Shopify builds are faster - usually 4–8 weeks. We're transparent about timelines from the first conversation.

What's the difference between regular SEO and what you do?
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Most SEO agencies optimise for traditional search - Google rankings. We do that, and we also structure your content for AI search: ChatGPT, Perplexity, and Google's AI Overviews. Same foundational work, plus AI-specific content structure and brand entity building. Most agencies haven't caught up to this yet.

What industries have you worked in?
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Across seven years we've worked in virtually every industry in South Africa - ecommerce, fashion, food and beverage, hospitality, healthcare, professional services, education, and automotive, among others. If it operates in South Africa, we've probably worked in that category.

Can I hire you just for Shopify, or just for SEO?
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Yes. Many clients start with one and add the other. But we'll be straight with you: a beautiful Shopify store with no traffic is just expensive. Traffic without a store that converts is wasted ad spend. Both work better together - and that's why most clients end up doing both.

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Pricing and plans
Pricing and plans

Our Pricing

Three tiers. Fixed price. 4–6 weeks.

Book a Call
Book a Call
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Basic

R52,000

Premium theme setup & configuration

Brand-aligned design customisation

SA payment gateways included

Mobile-first implementation

Product catalogue setup

Go-live support

Standard

R57,000

Everything in Basic

Extended page customisation

Advanced collection & filter setup

Third-party app integrations

Enhanced mobile optimisation

Post-launch 30-day support

Advanced

R62,000

Everything in Standard

Custom Liquid coding for bespoke sections

Complex integration setup

Performance & speed optimisation

Full pre-launch QA process

Extended post-launch support

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Pricing and plans
Pricing and plans

Our Pricing

Three tiers. Fixed price. 4–6 weeks.

Book a Call
Book a Call
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Basic

R52,000

Premium theme setup & configuration

Brand-aligned design customisation

SA payment gateways included

Mobile-first implementation

Product catalogue setup

Go-live support

Basic

R52,000

Premium theme setup & configuration

Brand-aligned design customisation

SA payment gateways included

Mobile-first implementation

Product catalogue setup

Go-live support

Basic

R52,000

Premium theme setup & configuration

Brand-aligned design customisation

SA payment gateways included

Mobile-first implementation

Product catalogue setup

Go-live support

Basic

R52,000

Premium theme setup & configuration

Brand-aligned design customisation

SA payment gateways included

Mobile-first implementation

Product catalogue setup

Go-live support

Standard

R57,000

Everything in Basic

Extended page customisation

Advanced collection & filter setup

Third-party app integrations

Enhanced mobile optimisation

Post-launch 30-day support

Advanced

R62,000

Everything in Standard

Custom Liquid coding for bespoke sections

Complex integration setup

Performance & speed optimisation

Full pre-launch QA process

Extended post-launch support

AEO Standalone Lite

R9,500/pm

3-month minimum

AI visibility audit (month 1)

Content restructuring — priority pages

Schema markup implementation

Monthly citation monitoring

Monthly report

Covers: Google AI, ChatGPT, Perplexityme setup & configuration

AEO Standalone Full

R16,500/pm

6-month minimum

Everything in Lite

Extended content restructuring

New AEO-first content creation

Entity and authority building

Priority support

Quarterly competitive citation analysis

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Engagement models
Engagement models

Two ways we work

Custom builds from your wireframes. WooCommerce migrations at any scale. Built to the same standard either way.

Book a Call
Book a Call
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Custom
Shopify Builds

A custom build starts where a theme build ends. If you have high-fidelitywireframes or detailed design mockups and need them implemented precisely in Shopify — this is what we do. We don't design. We build. You bring the design direction; we bring the technical implementation. Custom Liquid templating, bespoke section architecture, complex product configurations — built to your specification. Custom builds are right for brands with a strong design identity that existing Shopify themes can't accommodate, or merchants who need functionality that requires custom code from the ground up.

Starting from* R52,000

Timeline 6–10 weeks (from receipt of finalised designs)

WooCommerceto Shopify Migration

Migrating from WooCommerce is one of the most common projects we run. Most South African merchants who've been on WooCommerce for more than three years are carrying technical debt — slow sites, plugin conflicts, hosting headaches, and a development experience that depends on knowing WordPress inside out.

Shopify removes all of that. We migrate your products, collections, customer data, and order history — then build a new store to the same standard as a ground-up build. You don't sacrifice quality for the sake of a migration.

R58,000

Small
<500 items

R78,000

Medium
500–2K items

R92,000

Large>
2K items

Timeline 6–10 weeks (from receipt of finalised designs)

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Who it’s for
Who it’s for

Who uses Shopify support?

Merchants whose store was built by Honey Whale and want us to stay on

Merchants who inherited an existing Shopify store and need expert support

Growing businesses who need regular store improvements without a full-time developer

Brands who need occasional development work — app installs, page builds, custom sections — without committing to a retainer

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SEO and AEO work better together
SEO and AEO work better together

AEO builds on SEO foundations. A site with weak technical SEO, thin content, and no domain authority will get limited traction from AEO alone. The most powerful approach is both — SEO to rank, AEO to be cited. Our Full-tier SEO retainers include AEO as standard.

Book a Call
Book a Call
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DreamDrive came to us with an idea, a brand, and a vision. We built the site,built a custom game experience integrated into the store, and helped themlaunch. They're now a multi-million rand revenue company.

See All Case Studies
See All Case Studies
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Platforms
Platforms

The platforms we optimise for.

The world's most-used AI assistant. Increasingly used as a search engine.

Google's conversational AI, integrated into Search and Workspace

Appears above organic results for an estimated 47% of queries

Bing-powered AI assistant embedded across Microsoft products

AI search engine built specifically for cited, sourced answers

Siri, Google Assistant, Alexa — all powered by structured answer extraction

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Already on an SEO Full retainer with us?
Already on an SEO Full retainer with us?

AEO is already included in every Full-tier SEO retainer — Ecommerce Full, Service-Based Full, and Local Full. You don't need a separate AEO retainer. Ask us what's currently being done on your account.

Ask About Your Account
Ask About Your Account
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What’s included
What’s included 

Included in every theme build.

Payments setup

SA payment gateway setup — Paystack, Yoco, Peach Payments, PayFast, Ozow, SnapScan, Zapper

Mobile optimisation

Mobile-first implementation and cross-device testing

SEO foundations

Basic on-page SEO configuration (meta fields, URL structure, sitemap)

Shipping & tax setup

Shipping and tax configuration for South Africa

Analytics & tracking

Google Analytics 4 and Google Search Console setup

Launch & handover

Go-live support and handover video guides

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Process
Process

Who uses Shopify support?

1

Discovery call

We learn your business, your customers, your goals, and your brand. We confirm which tier is right for you and agree the scope in writing.

2

Theme selection & setup

We select the right theme for your use case, configure the foundation, and share a staging environment for your review.

3

Build, feedback, refine.

We build in rounds with structured feedback sessions. Most builds run two rounds of revisions. You're never seeing something final without having reviewed it first.

4

Launch.

We handle the technical go-live, configure your domain, run final QA, and stay available for the first 30 days after launch.

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Capabilities
Capabilities

What we build on and around Shopify.

Every project is scoped and priced individually. From R55,000.

Book a Call
Book a Call
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Custom
Shopify Apps

API & ERP
Integrations

Web App
Development

Wholesale Channel
Development

Custom
Liquid Sections

Mobile App
Integration

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Process
Process

How a custom development project starts

1

Tell us what you need.

Not what solution you want — what problem you're trying to solve. We'll ask questions. The right solution often isn't the first one a client describes.

2

We scope it properly.

A scoped proposal with timeline, deliverables, and a fixed price. No open-ended hourly billing. You know what you're getting before you commit.

3

We build it.

Delivery in stages with review points. You're involved at the right moments — not overwhelmed with technical detail, but not kept in the dark either.